Kevin Vlk

As VP, Head of Brand & Growth Marketing, I built and led a 50+ person end-to-end marketing organization spanning brand, growth, lifecycle, product marketing, partnerships, creative, PR, social, and media production studio during one of the most transformative periods in company history. I helped scale the business to more than 230,000 monthly active users (+67%), increase retention by 7%, and grow ARR by 140% while establishing Topstep as a category leader and $1 billion company.

I led a full rebrand, national Olympics and Super Bowl campaign, lifecycle and performance marketing transformation, and the launch of multiple new product offerings including Topstep Brokerage and market research, positioning, and branding for AI Trading Coach, banking products, and the company's first mobile app. The work generated a 5,000% branded search lift, doubled weekly conversions at a $22 CAC, delivered 20× ROI on acquisition programs, and led to 49% MoM user growth in attributable new users, 88% increase in purchase clicks, 37% reduction in churn in first 90 days of implementing new lifecycle marketing automated workflows and programs.

At Zoom, I rebuilt and led the global Brand, Strategy, Ad Creative, Social, Media, Events, and Partnerships organization, creating a unified, full-funnel marketing engine across product, sales enablement, channel, field, events, PR, digital, lifecycle, web, and integrated marketing. My team partnered directly with the founder/CEO and executive leadership to help reposition Zoom from a meetings company into an AI-first work platform through the launches of Zoom Workplace, Zoom AI Companion, Zoom CX, and other strategic products. We drove relevance, awareness, and revenue growth across SMB, mid-market, enterprise, CX, and industry-specific audiences (Healthcare, Education, Sales, Government, Manufacturing, Retail, Frontline, Financial Services).

My team and I connected brand investment directly to awareness, pipeline, product adoption, expansion revenue, and retention. Our work doubled awareness of Zoom AI Companion and Zoom Workplace, generated $4.9M in attributable ARR and $1.6M in pipeline through strategic partnerships, grew video views by 334% and social audiences by 51% year over year, and established Zoom's first global brand health study and brand-to-demand measurement framework, enabling marketing investments to be tied directly to measurable business outcomes across the customer lifecycle.

Over a decade at Google and YouTube, I led global marketing, product launches, creator ecosystems, loyalty programs, partnerships, and cultural campaigns across some of the company's most influential consumer products. My work helped launch and scale several brand initiatives, products, and cultural moments including Google Play Pass, Google Play Points, Google Play Games for PC, Pokémon GO Fest, Year in Search, Chromebook, Android, Talks at Google, and Google's first global esports brand, driving hundreds of millions of users, subscribers, installs, and incremental revenue.

Highlights included scaling Google Play Points to more than 220 million members globally, generating $102M in recurring revenue from the Google Play Games beta launch, delivering $18M in Pokémon GO Fest revenue, and helping grow Play Pass by 120% while expanding it into 90 countries. Across the portfolio, the focus remained consistent: building growth flywheels that combined product, creators, partnerships, content, community, and brand to drive measurable adoption, retention, revenue, and advocacy at global scale.