Kevin Vlk

As VP, Head of Brand & Marketing, I built and led a 50+ person end-to-end marketing organization spanning brand, growth, lifecycle, product marketing, partnerships, creative, PR, social, and media production studio during one of the most transformative periods in company history. I helped scale the business to more than 230,000 monthly active users (+67%), increase retention by 7%, and grow ARR by 114% while establishing Topstep as a category leader and $1 billion company.

I led a full rebrand, national Olympics and Super Bowl campaign, lifecycle and performance marketing transformation, and the launch of multiple new product offerings including Topstep Brokerage and market research, positioning, and branding for AI Trading Coach, banking products, and the company's first mobile app. The work generated a 5,000% branded search lift, doubled weekly conversions at a $22 CAC, delivered 20× ROI on acquisition programs, and led to 49% MoM user growth in attributable new users, 88% increase in purchase clicks, 37% reduction in churn in first 90 days of implementing new lifecycle marketing automated workflows and programs.

At Zoom, I rebuilt and led the global Brand, Strategy, Creative, Social, Media, and Partnerships organization, transforming it into a measurable full-funnel growth engine connected directly to awareness, pipeline, product adoption, expansion revenue, and retention. Partnering directly with founder/CEO and executive leadership, my team played a key role in helping reposition Zoom from a meetings company into an AI-first work platform through the launch of Zoom Workplace, Zoom AI Companion, Zoom CX, and more.

The work doubled awareness for both Zoom AI Companion and Zoom Workplace, generated $4.9M in ARR and $1.6M in pipeline through strategic partnerships, and dramatically expanded our social audience engagement with 334% growth in video views and 51% audience growth year-over-year. I also established Zoom's first brand health study and unified brand-to-demand measurement framework, allowing marketing investment to be tied directly to business outcomes across the customer lifecycle.

Over a decade at Google and YouTube, I led global marketing, product launches, creator ecosystems, loyalty programs, partnerships, and cultural campaigns across some of the company's most influential consumer products. My work helped launch and scale several brand initiatives, products, and cultural moments including Google Play Pass, Google Play Points, Google Play Games for PC, Pokémon GO Fest, Year in Search, Chromebook, Android, Talks at Google, and Google's first global esports brand, driving hundreds of millions of users, subscribers, installs, and incremental revenue.

Highlights included scaling Google Play Points to more than 220 million members globally, generating $102M in recurring revenue from the Google Play Games beta launch, delivering $18M in Pokémon GO Fest revenue, and helping grow Play Pass by 120% while expanding it into 90 countries. Across the portfolio, the focus remained consistent: building growth flywheels that combined product, creators, partnerships, content, community, and brand to drive measurable adoption, retention, revenue, and advocacy at global scale.